Corporate Blogging: A new marketing communication toll for Companies

Corporate blogging is another communications and marketing channel. However, unlike a press release, advertisement in a magazine or a listing in the Yellow Pages, corporate blogs are two-way communications It is published and used by an organization to reach its organizational goals.

Benefits of Corporate Blogging

1) Build rapport with customers. If you publish a corporate blog, you’re giving your customers a channel to interact and get to know your brand and organisation in a format that they’re familiar and comfortable with.

2) Free feedback and suggestions from key constituents. Corporate blogging gives you insights to what people are saying about your products, your brand, your competitors, your marketing from the comfort of your office chair.

3) Position your business as a thought leader. One of the most effective marketing strategies is to show instead of telling. You can use your corporate blog to take advantage of this strategy by demonstrating your expertise and experience in your industry through commentary, guides, analysis, etc. The quality of your blog content reflects the quality of your organisation.

Corporate blogs are a new, powerful marketing communications tool for any organisation. It doesn’t matter what kind of organisation you are: small or large, SMEs or corporates, for-profit or non profit—done correctly, corporate blogging can give you a massive Return On Blog.

Corporate blog examples:

• Kid Chan Studio Blog - A good example of a corporate blog from a Malaysian company.

• Exabytes Blog - Another Malaysian blog, the Exabytes Blog does a good job of humanising a ‘virtual’ company and notifying readers of special offers.

• English Cut - Thomas Mahon isn’t nearly as big as Sun or Google, but his blog has made him a very successful small business. He tailors Prince Charles’ suits!
  

Information above are obtained and refined from:

• http://en.wikipedia.org/wiki/Corporate_blog

• http://buzzmedia.com.my/blog/08/corporate-blogging-breakdown-what-it-and-why-does-my-organisation-need-it