Discuss how E-Commerce can reduce cycle time, improve employees' empowerment and facilitate customer support

Reduce the cycle time
Nowadays e-commerce became most commonly for seller and buyer for doing business transaction. One of the ways to reduce the cycle time is going through by e-commerce. Cycle time is the total time from the beginning to end of processing between customer making an order and obtaining the goods. The purpose of e-commerce is reduced the cycle time because it can avoid spending too much processing time and labor hour, very convenient to conduct business. For example, e-banking can help student paid UTAR student’s bill without queue up in the internet. Besides that, e-commerce can also reduce sales transaction through the internet without face to face meet the customer. For these purpose, the e-commerce system can carry out the transaction effectively and save time.

Improve employees’ empowerment
E-commerce can empower employee by using the decentralization authority to make own decision rather than using the centralization authority. These methods can let the employee perform their work better, free to make own decision, able to share the knowledge with the other collogue by using the internet technology. For example, empowered salespeople and customer service employees are given the authority to make customer satisfied with their products and services and this helps to increase customer loyalty. On the other hand, empowerment employment can allow the employee provide their feedback by setting up the forum to chat with subordinate.

Facilitate customer support
For the facilitate customer support, e-commerce can provide customer service which is Frequently Ask Question (FAQ) to get the customers' understanding. Besides that, it can try to improve their quality of service by getting customer comment. The customer can go through the company website to place order they want. And it also can let customer customize their own product in that website such as nike.com and jaguar.com. for this purpose, it lead to customer is more satisfaction about their product when product is placed order.